Vores Vilde Verden - Bringing Biodiversity to Kids

How can an application ensure that families with children can contribute to biodiversity in Denmark while also strengthening their children's relationship with nature? Vores Vilde Verden is based on the idea of learning through play. The target group should be able to use the application both as a 'substitute' on rainy days when they can’t go outside, with the help of an entertaining universe. Additionally, the app should encourage the user to use it as a tool for learning physically in nature. Try the prototype here: https://www.figma.com/proto/uPBihmzfzbJWy75uN5TTDa/Ny-prototype-Biodiversitet?node-id=0-1&t=G6KN57SVcvYzojGs-1

Client

Friluftsrådet (fictional case)

DELIVERABLES

Visual Identity App Design/Wireframing Interactive Figma Prototype Marketing Strategy Poster Design

Year

2022

Role

Creative Direction

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