The Perfect Match - A Campaign for Responsible Pet Adoption

As part of a group project, we created a visual campaign for Dyrenes Beskyttelse aimed at promoting responsible pet adoption. Titled "Det Perfekte Kæledyrsmatch," the campaign focused on the importance of aligning the needs and personalities of pets and their future owners. Through a colorful series of cut-out-style posters, we highlighted humorous and heartwarming connections between pets and people, showing how shared traits can lead to a harmonious life together. To complement the visual storytelling, we designed a physical quiz folder that helped users discover their ideal pet match through a playful, interactive format. The project blended fun, accessible design with a meaningful message, using lighthearted illustrations and storytelling to encourage thoughtful pet adoption.