Funky Bacteria - Kombucha Packaging

How can we design eye-catching labels for a new series of kombucha flavors from Raw Culture, aimed at attracting curious newcomers and enthusiastic fans alike? During my research, I immersed myself in the kombucha brewing process, exploring the unique and often unpredictable fermentation phases. This sparked the concept title “Funky Bacteria” - a playful nod to the dynamic, living nature of kombucha, and a launchpad for a bold and unexpected design universe. A bold, visual world where illustrations and funky typography meet high-quality kombucha. The designs invite playful curiosity while capturing the raw, living essence of fermentation. Whether it’s a kickback night with friends or a chill solo evening, Raw Culture adds a sparkle to your sip.

Client

Raw Culture (fictional case)

DELIVERABLES

Branding Package/Label Design Illustration Typography Handlettering

Year

2021

Role

Creative Direction

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